55 – ΕDUCATING A NEW GENERATION OF TOUR GUIDES FOR THE FORTHCOMING ERA AT Α.U.TH (ARISTOTLE UNIVERSITY OF THESSALONIKI, FACULTY OF ENGINEERING, INTERUNIVERSITY POSTGRADUATE PROGRAMME (IPP) “MUSEOLOGY-CULTURAL MANAGEMENT”, A.U.TH)” (PDF)
Matoula Scaltsa, Paraskevi Nitsiou, Polyxeni Georgaki
The year 2012 proved to be of great importance for the history of Tourism Education in Greece. The Greek State decided to -temporarily- pause the traditional State Schools for Tour Guides, after approximately 60 years of unceasing operation. The Greek government’s decision to involve University Schools in the venture of educating tour guides through “Intensive Courses for Professional Guides”, represents a really innovative step.
According to the ministerial decision no 18062/20.12.2012 (Φ.Ε.Κ. 3401 Β΄), Human Studies graduates such us archaeologists, historians, archaeologists – historians, art historians, ethnologists, social anthropologists etc are eligible for becoming officially licenced tour guides after having successfully attended the Academic Course. The candidates are given a great opportunity to orientate their already university solid knowledge and skills towards a new direction. This new breed of tour guides is deeply aware (apart from History and Archaeology) of Contemporary Cultural Theories, Audiences’ approaches, foreign languages, Pedagogy, Museology, Architecture, Arts etc.
Above all, they are in a position to communicate intimate interpretations, illustrating the intrinsic aura of objects, monuments, stories, in their original contexts. As Greece has a strong presence to a rapidly growing segment of the total tourist market, defined as Cultural Tourism this new kind of tour guide comes as the ideal professional expertise for performing a fully updated experiential narrative, concerning Heritage in all aspects. A smart tourism market willing to develop and improve it’s impact on economy should embody such a professional branch as a tool for a qualitatively profitable effect.