The purpose of a poster is to outline a piece of empirical or theoretical work in a form that is easily assimilated and stimulates interest and discussion; thus, you may be as innovative and creative as you wish with it. Keep it as simple as possible and do not overcrowd the poster with text as this may confuse the reader.

Color is an important part of your poster. A common rule suggests you should have no more than 4 colors (excluding graphs and pictures), but please use very light or white color for your background.

The actual size of a printed poster should be in an A1 sheet

A poster should include:

  • Name: You should include your name at the top of your poster.
  • Title: Try to keep your title to a length of 1 to 2 lines if possible.
  • Introduction: A brief introduction (about 150 words) about your research area. You may begin with a definition of the problem, together with a concise statement of the objective(s) of the research. You may also highlight the potential value of your project/contribution your project may make.
  • Contribution to theory/practice: You should highlight how your work will contribute to the development of theory and/or business practice.
  • Methodology and Methods (where applicable): A short methodology section that describes only the necessary details of your study.
  • Results (if applicable): Data may be presented as graphically as possible. All graphs and tables should have clear labels and legends.
  • Conclusion (if applicable): Conclusion may address your predictions and/or contributions and why you believe you got the results you did. You should also include the implications of your results (for theory and/or practice). You may even include directions for future research or suggestions for improving your research design.