9 – EXPLORING SUSTAINABLE FUTURE TOURIST DEVELOPMENT PATHS FOR ZAKYNTHOS ISLAND-GREECE: A METHODOLOGICAL FRAMEWORK (PDF)
Evgenia Kapsaski, Maria Panagiotopoulou and Anastasia Stratigea
The present paper focuses on the development of a methodological framework for guiding decision making towards the sustainable tourist development of the island of Zakynthos-Greece. In this respect, potential future developments (scenarios) of the tourist sector are structured and evaluated in order to conclude with the most prevalent perspective. The scenario building process takes into consideration developments of both the: internal environment of Zakynthos island, where the mass tourism as a dominant tourist development model has resulted in environmental deterioration, increasing pressure on local resources, land use conflicts, etc.; and external environment, delineated by the strategic objectives set for the development of the tourist sector at the national level, global trends in tourist demand and supply side, alternative tourist development paths, etc. Both the internal and the external environment define the decision environment, within which policy guidelines, serving sustainability objectives, are set. Scenarios and respective policy interventions take also into account that sustainable futures of the tourist sector in every single region have to be explored as a combination of both the: macro-level, where the development of an environmentally responsible, spatially balanced sector is sought; and the micro-level, where of crucial importance is an environmentally responsible low-carbon tourist infrastructure deployment. Finally some conclusions are drawn based on the experience gained from the application of the proposed methodological framework on the specific study region.